Is E3 Ending?

I’m late on this news, living in China and all, but E3 as we know it is over.

I kind of imagined E3 as a nerds-only fashion week, with all kinds of gamers, developers and game journalists crawling out into the light for a few days of networking and demos.

“The world of interactive entertainment has changed since E3Expo was created 12 years ago. At that time we were focused on establishing the industry and securing orders for the holiday season,” said Douglas Lowenstein, President of the ESA, the trade association representing U.S. computer and video game publishers and the owner of E3Expo. “Over the years, it has become clear that we need a more intimate program, including higher quality, more personal dialogue with the worldwide media, developers, retailers and other key industry audiences.” (From Gamasutra.com’s article)

I’m really sad to read this. It may mean the end of my dream to become an E3 booth babe! I don’t know if I could fill out the required chainmail bikini but what I lack in cup size, I could make up for in actually knowing about the games!