Study says In-Game Ads Work

Remember the good ole days when games hadn’t been penetrated with advertising? Those days are long gone and probably won’t ever be visited again since a new study says that those in-game ads are effective.

Double Fusion released their findings today show the majority of gamers do interact with advertising in their games. The study was done on the top 10 games for advertising. The study also showed that the less cluttered an ad was, the more likely it was to be noticed.

In-games ads is a mixed blessing. On one hand it is good that the publishers and developers have this new source of revenue since we all know games can be incredibly expensive to make. Also a lot of games don’t even make the money it cost to produce the game, so if by selling advertising this helps the little guy make more games, then I’m all for it. The downside is that games are being taken over with even more selling messages. This can be distracting when playing the game but I guess in time is something that gamers just get used to.

Since in-game ads apparently do work, this might open up more opportunity for game makers to get their product to market. It’s good news as long as it doesn’t hurt the integrity or the playability of video games.