Does the rise of casual gaming spell disaster for the young, male demographic?
GameIndustry.Biz has an awesome article about the rise of casual gaming and casual gamers, and what that does for the gaming demographic. It’s no secret that there are more and more casual games (think Wii party, etc.) and more and more gamers who aren’t young men.
Suddenly, games software and hardware is attracting audiences wider than many commentators dared to hope for. Nintendo is selling console and handheld hardware to them; Sony is selling them software to run on the household gamer’s existing consoles; a number of smaller firms are stealing away their lunch hours and coffee breaks with advertising supported web games. Whatever it does for the actual demographic, I hope it changes the stereotype of gamer away from “unshowered teenage boy”.
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