Microsoft builds Gears of War heat with cheap edition

It wouldn’t be an exaggeration to state that Microsoft has perfected the art of marketing gigantic titles. Last year, Microsoft’s elaborate Halo 3 marketing campaign saw the game make a mockery of many video game sales records and now it is geared up to do the same with Epic’s Gears of Wars 2. The game is scheduled for a November 03, 2008 release but Microsoft, the game’s publisher, has already announced two new Gears of Wars editions - not Gears of War 2. There will soon be a two-disc collector’s edition and a generic game disc at a discounted price. The discounted copy will be priced $39.99 for the 360 and 29.99 for the PC, while the collector’s edition will lighten your pockets by $39.99.The collector’s edition will include previous GOW downloads and special GOW 2 content.