On Shopping For Games

From …on pampers, programming & pitching manure comes an interesting point on where we find games and the growing popularity of casual games.

I found myself at Target recently.

Holy balls! Look at the PC game shelf! Approx 1/3 traditional PC hardcore fare (not shown), 1/3 kids & adventure (e.g. Dora, Nancy Drew, etc - also not shown) and 1/3 $20 casual download titles.

Once the domain of Mumbo Jumbo and a couple others, now every downloadable title to have proven itself beyond a given threshold (not sure what that might be - 100k units? half that maybe?) graduates to physical retail.

I wonder whether this is a nice secondary market or whether it’s “the big leagues”. I’m guessing the former, but who knows!?

Via …on pampers, programming & pitching manure: Evolution of retail