Films, video games to get ads before classification

VIDEO games and films will soon be allowed to be advertised before classification in an effort to help thwart piracy, the NSW government has announced.

In a bill to be introduced in state parliament today, the NSW Classification Enforcement Act will be amended in anticipation of new federal laws.

The laws will include a maximum $22,000 fine for failing to advise consumers to check classification, or advertising M and PG-rated films during a G-rated movie.

“The increased risk of piracy and rapid advances in technology has led to many products only being available for classification close to their release date, which makes marketing difficult,” NSW Attorney-General John Hatzistergos said in a statement.

“In response, the commonwealth government, states and territories agreed to new legislation to allow advertising of films and computer games prior to their classification, similar to what happens now with certain films released in cinemas.”

“The new advertising scheme will benefit industry, while still protecting the rights of consumers.”

The new scheme will not apply to X-rated or other restricted categories. Advertising of this material will continue to be prohibited.

Source : news.com