Game development isn’t exactly my strong suit. Personally I prefer to let other people work long hours, pouring their heart and soul into a game, and then I play it and complain about what’s wrong with it. Hey, that’s where my talents lie!
But I do have huge admiration for indie developers, and I hope to focus on lesser-known titles here on ThumbGods.
Cliff Harris of Positech Games talks about making independent development profitable. Cliff is behind the Positech Games titles Democracy 2, Kudos (and Kudos 2!) and others. The entire interview is worth reading, if you’re all interested in what makes a game succeed, but one statement really stuck with me.
Who will survive in the casual game business in 2010?
Big Fish Games, Popcap.
I think I’ve got the full list there.
Big Fish Games is an awesome casual games portal. The “new game every day!” works perfectly for repeat business. They’re a total giant, even my mother-in-law has a Big Fish Games account. But I worry that massive portals like BFG (much as I love them!) and now Amazon are making it harder for the guy-with-website development model to succeed.
Not to be all doom and gloom, because as Cliff’s interview shows, an indie game developer and creative marketer can still do very well.
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